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The right way to grow your business by using this powerful brand, audience and content-marketing tool We’ve been talking lately on how to improve your business marketing with Instagram. Contrary to what many people still believe, Instagram isn’t just a fun app where you could post food, holiday and family pics. Instagram has developed into a powerful brand-building, audience-building and content-promotional tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

A note of caution: there are plenty of people out there who promise to cultivate your Instagram followers through the thousands, but beware. Most of them use fake accounts developed by bots to inflate your numbers. These kinds of followers have zero value. In reality, they could even be dangerous, seeking to steal your password or photos or infect you with a virus.

According to the data security company Imperva, these bad bots make up 28.9 percent of bots on Instagram. The best way to develop your Instagram followers is by being authentic in your brand and your audience.

Listed here are 3 guidelines to help you get real Instagram followers:

1. Tell a Story with Hashtags – It’s great to apply your company name being a hashtag, but you should think beyond that.

If you want to use your Instagram posts to have followers, use other hashtags that tell the story of the image you’re sharing. You need to start a conversation when you’re sharing posts for things like:

Events

Promotions

Contests

Product launches

A great example of a brandname that does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to obtain together and share their chips, and also to use the hashtag when they share photos with their meetups.

By utilizing engaging, relevant hashtags, you may be discovered in Instagram searches and hopefully build up followers on Instagram.

2. Get Creative – Instagram is all about photos, so many people consider the caption as an afterthought. Don’t neglect the image caption! You can generate engagement and promote sharing by using descriptive words which will engage, inspire and entertain your followers.

Below are a few ideas to help you build-up followers on Instagram together with your posts:

Use questions within your caption. Write your question at the beginning of the post so that people look at it first.

Get personal with your post. Tell a tale about you, or how your product helped or inspired somebody else.

Ask people to tag others. Asking people to tag three with their best friends or tagging someone they may be grateful for brings other potential followers into the equation.

A great demonstration of a brand that does personal posts well is definitely the @NatGeo Instagram account. They create breathtaking Instagram Stories with informative captions to educate the consumer on the plight of animals all over the world. Remember when it comes to using Instagram posts to have followers, it’s about being authentic. Don’t use questions in just about every post or tell a private story that isn’t genuine.

3. Go Local – One of the better methods to build your Instagram followers is to get to learn your neighbours! Whether you’re creating Instagram ads or wish to market your event in a specific area, you will notice what’s going on close to you by using the search page and clicking on the Places tab.

Enter in the spot to see the geotagged posts for the area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – and then leave a comment as well as an emoji and stick to the person blevuz you prefer whatever you see. Hopefully, this will be the beginning of an organic interaction.

As an example, should you offer life coaching services, you could type in where you are then “entrepreneurs.” Local entrepreneurs could be searching for more work and life balance or assist with life goals or career challenges. Similarly, for those who have an actual location that folks have checked into on Instagram, comment on those posters’ pictures to make sure they’re conscious of your Instagram presence, and then follow them.

These are among the ideal way to build Instagram followers the proper way: no bots, no shortcuts, just well tested ways to engage with your audience and turn them into followers!

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