As mentioned above, not only should your press release have a catchy title and sub headline, the initial paragraph will also be essential. This is the perfect area for giving information regarding what you are attempting to portray to the reader. Perhaps using some statistics may be used, so long as you do not go overboard.
In case you have already written a powerful headline and sub headline, chances are you are underway to writing a good press release. Target The Media > Press Release Distribution Writing Tips At 24-7PressRelease.com – Targeting The Media
Target The Media – Who is your audience? Sure it might be nice, in a perfect world if everyone could read your press release. A great way to achieve this is having someone distribute this information for you personally. Beginning with us is a great place to start, however a well written press release could have reiterations authored by journalists for publication on internet sites, in trade publications or on the radio/television.
Because of this should you write your press release whilst keeping the media in your mind, you should have a better possibility of gaining second level exposure. First level exposure is via best press release distribution service such as 24-7pressrelease.com. Second level exposure is when the media pickup your story, call you, or just modify it for their own use. This is where you are going to receive extremely targeted contact with your industry.
Although personally exposure is definitely nice, the targeted exposure is where you will ultimately reap the benefits of obtaining customers or obtaining the attention of your targeted audience.
Keeping your press release simple, to the level, readable and grammatically correct having a unique story will enhance the chances of you an individual from your media picking up your story.
Attribution – So what exactly is attribution and how do I incorporate great at my press release? Attribution is the procedure of assigning a quality or character to a person or thing. This may also be observed as assigning to your cause or source. Most well written press announcements use attribution. Should your company will be seeking to use attribution (quoting information on another Company or individual) within your press release, be sure you know your sources, and also have your facts and knowledge correct.
For starters, it may be beneficial to get permission from sources where you stand making quotes from copyright information. If you use copyright information inside your press release and never attain written permission to use these details, you may be held liable.
When making a quotation from copyright information, be sure to state the cause of the quote like the date. Should you be creating a comment on the quote, from copyright information, make sure to include the complete name of the individual making the quote along with their position. This will assist validate your release.
In this bad example, there is absolutely no attribution. The example fails to state who made the quote, nor that is commenting on the quote or their position. This also lacks source and date information.
On the quote created by John Doe, marketing manager of XYZ Corporation in the Thursday February 1, 2004 edition of the Sun Newspaper “XYZ would be to raise rates…”, Jane doe, president of ABC comments “This is something we will take advantage of…”.
Within this example, all sources, names and positions are clearly stated as to not leave your reader wondering concerning the credibility from the press release.
Even though there are instances when quotes of copyright information may be used without written permission through the Company being quoted, this really is generally done in a positive context and is not the best practice to follow.
What May Seem Like News. What may seem like news to you may not be for any interest to most people, or even the media. Make sure that whenever you write your press release you have something to create about. Keep your press release as being an interesting story to inform. Make sure you will grab the interest of the public. Make sure it is unique. Ask a number of people if they feel that what you are actually planning to write would be of general interest towards the media or public.
What To Not Talk About Or Do – There are specific don’ts that are quite simple to adhere to. Do not write your press release just as if it would read like an advertisement. Tend not to submit your press release should it be encotg with grammatical errors and typos. Tend not to submit your press release if it is geared toward illegal activity, stock promotion (unless you happen to be registered person in the NASD having a registration number), hatred towards others, or terrorism. Usually do not continually submit exactly the same press release again and again, or perhaps one that.