Every AdWords advertiser is usually looking for a approach to decrease their click costs. When in reality most PPC advertisers wake up each day to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Many people get very frustrated at this point and end up shutting down their campaigns. What most people don’t understand is the reason Google keeps charging more and more per click is because their AdWords campaigns have some big problems and these big troubles are leading to penalties from Google. That’s right; you’re being punished by Google. Below are the key reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.
Firstly, you must understand that Google is absolutely obsessive about “Relevancy”. In PPC management Relevancy will be the key to either succeeding in AdWords or failing miserably. Google is centered on returning relevant search results to their users. What exactly does Google look out for in your AdWords campaigns? Google looks to determine if your ad as well as your site are 100% relevant to the keyword which had been searched on. Google loves to view the keyword appearing within your ad a couple times and appearing several times throughout your landing page. This way Google know that it’s offering the searcher with relevant results. In case your campaign is not set up like this than the is just why your bid costs are increasing everyday. Google has deemed your campaign with “% Relevancy”.
You Need To Create Your Campaigns Have Relevancy
You may ask, “Well how how is it possible for me to create a specific ad for each keyword making my landing page highly relevant to my entire keyword list?” That’s where the skill of professional PPC management is available in. You MUST create your ads and your landing page be highly relevant to the keyword searched on. This is the key to getting lower click costs! Should you don’t possess the time or perhaps the know how to make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to your professional.
You Must Organize Your Campaigns Correctly
Google majorly frowns upon campaigns who have their keyword lists stuffed into just a couple of adgroups. Google expects all of the keywords to become sorted and organized into very closely knit adgroups with all the keywords within an adgroup being relevant to each other. Google hates campaigns who have tons of keywords inside the same adgroup and absolutely detests when the keywords have little concerning each other. In PPC management I’ve found which i get far better results basically if i take my clients keywords and set each keyword into an adgroup alone. Organizing your
campaign correctly is a huge a part of getting great click costs in Google.
Split Testing Your Ads Can Dramatically Decrease Click Costs
That’s right; Split Testing your ads Daily can have a dramatic influence on click costs. If you feel about how Google determines ad cost you’ll start to realize how important Split testing actually is. Split testing helps you find which ads are higher performing and obviously the higher performing ads get the most clicks. If your ad is 1) Perfectly Relevant and two) Includes a great Click-Through-Rate this means that your ad may have a higher Quality Score. Quality score helps determine your ad rank as well as your cost per click.
I know it sound very confusing, but Split Testing in conjunction with the methods I mentioned previously is incredibly powerful. If you don’t understand most of these techniques to reduce your click costs, then it’s ijswdu you choose whether you’re likely to learn how to apply most of these strategies yourself or whether you’re planning to let a PPC Expert do each of the heavy lifting for you personally. AdWords is actually a complicated game but when managed correctly can be a very profitable revenue stream and leads for your business.