Through the years, we’ve done several experiments with unusual vape flavours. Frequently we’ve done this for a bit of fun, but sometimes the final results have surprised us. A good several years ago, for example, we went to Best E Cig with a small range of very unusual flavours. One of these was barbecue sauce flavour. As you’d expect, a lot of people absolutely hated it. But one elderly man told us it was the very first thing he’d tasted since having a stroke.
The identical occurred having a Voop Juice range we designed for April Fool’s day. These juices were deliberately created to taste awful, and i also found the Cheese and Onion flavour disgusting. But some people actually liked it. The idea is, there’s thousands of flavours on the market now. Some are unusual, and appeal to a tiny audience, but the main benefit of this really is that, no matter what your taste preference is, there’ll be something on the market that you’ll love. And that’s important, as the more you enjoy vaping, and the further you depart from tobacco flavours, the not as likely you happen to be to return to smoking.
Considering that there’s a ridiculous variety of vaping studies being published nowadays, there’s not a huge amount of research on the importance of flavours in: There is certainly some, though. A survey of over 4000 vapers, lead by Konstantinos Farsalinos in 2013, discovered that 48.5% of vapers felt that restricting flavours would increase cravings for cigarettes, while 39.7% felt that fewer flavours makes it more unlikely to allow them to stop smoking.
Since that time, non-tobacco flavours have become more valuable in initiation. In Konstantinos’ original survey, nearly all vapers started vaping with tobacco flavours, but a more recent survey which looked at the flavors preferences of over 70,000 vapers learned that non-tobacco flavours (in the united states) were the predominant choice when starting vaping. The analysis determined that banning flavours could lead to a reduction in people starting vaping and a rise in people switching back from vaping to smoking.
This is supported by research by Russell et al, which learned that menthol and tobacco flavours now rank in 5th and 6th place amongst adult vapers. In a press conference organised from the New Nicotine Alliance, Russell talked further concerning the results, saying:
“Evidence from the own studies suggest that the significantly higher proportion of smokers who prefer to vape non-tobacco flavors continue to totally quit smoking cigarettes within 3 months.”
Quite simply, non-tobacco flavours result in a higher effectiveness when switching completely from smoking to vaping. It has been supported by way of a more modern study by Buckell et al (published as this post was written). Utilizing a discrete choice experiment with other 2000 adult vapers, the authors found a flavour ban on e-cigarettes would cause a rise in smoking rates.
Another smaller study by Pacek et al surveyed 240 teenagers who dual use (both vape and smoke). In their survey, 17% of young vapers said they would smoke more if flavours were confined to tobacco and menthol.
The idea that specific flavours could be important is supported by industry research by JUUL, which found that vapers who used Mint or Menthol were 23% more prone to switch to vaping as opposed to those who used tobacco flavours.
Could flavours assist dual vapers? Not every person switches to vaping immediately. In the end, the first puff with an electronic cigarette doesn’t mean your last puff on the tobacco cigarette. Research shows that 46% of dual vapers have jtsedy switched to e-cigarettes after having a year, but also for others normally it takes considerably longer.
My own experience is that flavours will help dual vapers retain interest. I’ve seen individuals who carry on and smoke a couple of cigarettes a day experiment a whole lot with different flavours. If flavours will help retain interest, then dual vapers will smoke less, hopefully not get back to 100% smoking and in the end move to 100% vaping. Perhaps, for many, it’s only a matter of discovering that perfect e-liquid (and with a large number of flavours on the market, that can take some time).