The concept is in the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and more importantly from a business standpoint–which ideas make money? That’s the key question.
Sometimes our minds settle into “sleep mode” and wanting to find revenue-generating ideas is like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The more marketing ideas you draw from the better your chances of finding that golden nugget. There are numerous ways to move Invention Websites from grey to green matter. Here are some tips:
Don’t Leave Home Without It – Write it down! Regardless of how many ideas you may have, usually have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record the idea. One never knows when an understanding may surface. If you’re like me, from pen may be from mind!
Among the best tools is definitely the smartphone. The QWERTY keyboards are well suited for rapid idea recording. And, if you discover yourself without any means of writing it down, well…leave yourself a voicemail.
Get the Right Environment – If you believe better in a quiet room ensure you start brainstorming in that setting. Our company is often flooded with a lot of “noise clutter” in our casual and working lives. If quiet is what you need, then look for the empty conference room (or janitor’s closet) far from telephone calls, emails and interruptions. Discover that quiet place and let your mind settle. Require a deep breath and clear the clutter, blow the brain dust and tune in to the silence.
Some of your very best ideas surface within the strangest places. Yes, the shower is a great place. For a few odd reason my mind works well inside the shower. Perhaps it’s the positive ions or the flowing water of the minor key of nature (most sounds of nature are in a minor key for you personally musicians). Granted, it may be hard to create down ideas in the shower, but for some odd reason ideas often flow using the water.
So when you find the right environment, write Those ideas down. Stupid ideas. Strange ideas. Left field ideas…all the ideas.
Timing is Everything – Some brains think better each day and a few better inside the evening. Some don’t think in any way but that’s another matter.
For me, my mental abilities are sharper in the morning. Once that mug of coffee hits my neurons and mixes with a few dopamine my mind is off and running. Thus, should it be ideas you need, ensure that you set aside focused time and energy to jot down How To Start An Invention at the duration of peak intellectual alertness.
If you are on the other part along with your brain tends to set with all the sun, ensure that you capitalize on the “night person” benefits. One advantage of the evening owl personality is the fact that great ideas may come at nighttime, rest within your sleeping brain, and then upon waking they provide just the solution you were seeking. The old saying, “sleep on it” has more benefits we realize. Furthermore sleep encourage patience nevertheless it allows suggestions to ferment and incubate.
Whiteboard Magic – The whiteboard is among the best brainstorming tools ever invented. Basically If I don’t use a whiteboard I discover it hard to think, particularly when I need to “think out loud.” Just look at those UPS whiteboard commercials: simple, illustrative, innovative, clear and just plain fun to watch.
Even if you are like me along with your handwriting looks encrypted, the white board is an excellent tool to “let everything flow.” The white board enables writing, erasing, easy editing, multiple colors and best of all—it forces one to help keep your thoughts brief. In addition, ideas from a group meeting are easily incorporated on the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical together with the words/ideas you record. Clear, concise and then in-depth strategic marketing analysis is a natural by-product of excellent whiteboard use. Don’t underestimate the simplicity with this tool. Cavemen may have written the initial wheel on the first whiteboard (cave wall), so don’t forget its value. Have one at home and some at the office. You will end up surprised just how valuable an instrument this erasable slate can become. And, if cost is not just a barrier, employing a whiteboard that records and prints your brainstorms is the greatest of both worlds.
Many Brains Makes Lite Work – Proverbs states that “in numerous councilors there is wisdom”. In marketing the same holds true. There is certainly just no substitute for objective filtering due to multiple minds taking a look at multiple ideas. The mass mind meld usually works best at the beginning of the brainstorming process because a small group of people can often generate rapid fire ways to start this process. Once the shotgun of thoughts, words and concepts is put on paper or whiteboard, the entire process of narrowing down the winning ideas begins. Give and take together with healthy debate and interaction also helps with this process.
But remember, it’s best to have a team leader within this process. If you have nobody to direct the idea stream you can easily get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, also have a target in mind for the ideas. Consider, “what exactly is the reason for these ideas?” Ask, “How can we offer new services or products from what we should learn and find out?” And most of all, let the results speak by themselves. The end in the process may be different than the beginning so don’t be ynqnob to change, stop, drop or add new goods and services once the storm has ended. Brainstorming, like a storm, takes on a lifetime of its very own-so let Inventhelp Success Stories do just that.
Don’t Ignore the Customer – The best services and products are customer driven, not company driven. Soliciting ideas out of your internet site, comment boxes and focus groups are critical. As an example, one company I worked with experienced a difficult time selecting an item color. So, an easy survey with 3 to 5 color choices and a radio button selection interface was all we necessary to gain feedback from web customers. Because your internet site is working 24/7, let it end up being the way to obtain free researching the market. Hiring a professional focus group marketing company may be cost prohibitive, so utilize calls in your current customers, internet site surveys and industry events as a supply of decision data. So give it a try and go discover the right place, timing, whiteboard and brain trust. Then, let the thoughts begin!