The concept is within the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and more importantly from a business standpoint–which ideas generate income? That’s the real key question.
Sometimes our minds settle into “sleep mode” and trying to find revenue-generating ideas is much like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The Inventhelp Invention Prototype you draw from your better the chances of you discovering that golden nugget. There are many methods to move ideas from grey to green matter. Here are some tips:
Don’t Leave Home Without One – Jot it down! Regardless of how many ideas you might have, usually have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record thinking. One never knows when an idea may surface. If you’re like me, out of pen could be out of mind!
Among the best tools will be the smartphone. The QWERTY keyboards are suited for rapid idea recording. And, if you locate yourself without the means of writing it down, well…leave your voicemail.
Find the Right Environment – If you think better in a quiet room ensure you start brainstorming in this setting. We have been often flooded with a lot of “noise clutter” inside our casual and working lives. If quiet is what exactly you need, then find the empty conference room (or janitor’s closet) far from telephone calls, emails and interruptions. Discover that quiet place and allow your mind settle. Require a deep breath and clear the clutter, blow out the brain dust and tune in to the silence.
Some of your very best ideas surface inside the strangest places. Yes, the shower is a great place. For some odd reason my mind is useful inside the shower. Perhaps it’s the positive ions or the running water in the minor key of nature (most sounds of nature are in a minor key for you musicians). Granted, it might be tough to write down ideas within the shower, however for some odd reason ideas often flow using the water. And when you find the right environment, write ALL those ideas down. Stupid ideas. Strange ideas. Left field ideas…all the ideas.
Timing is Everything – Some brains think better in the morning and a few better at night. Some don’t think in any way but that’s another matter. For me personally, my brain is sharper in the morning. Once that mug of coffee hits my neurons and mixes with some dopamine my head is off and running. Thus, should it be ideas you need, be sure to reserve focused time for you to jot down ideas at the time of peak intellectual alertness.
In case you are on the opposite side along with your brain has a tendency to set with the sun, be sure to capitalize on the “night person” benefits. One benefit from the evening owl personality is the fact great ideas may come at nighttime, rest in your sleeping brain, and after that upon waking they supply only the solution you were looking for. The saying, “sleep onto it” has more benefits we realize. Besides sleep encourage patience however it allows ideas to ferment and incubate.
Whiteboard Magic – The whiteboard is probably the best brainstorming tools ever invented. Basically If I don’t have a whiteboard I battle to think, particularly when I need to “think out loud.” Just look at those UPS whiteboard commercials: simple, illustrative, innovative, clear and just plain fun to look at.
Even when you are much like me as well as your handwriting looks encrypted, the white board is an excellent tool to “permit it to all flow.” The white board allows for writing, erasing, easy editing, multiple colors and best of all—it forces one to help keep your thoughts brief. In addition, ideas from a group meeting are easily incorporated onto the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical combined with the words/ideas you record. Clear, concise and Inventhelp Product Development is actually a natural by-product of great whiteboard use. Don’t underestimate the simplicity of this tool. Cavemen may have written the first wheel on the first whiteboard (cave wall), so don’t forget its value. Have one both at home and some at your workplace. You may be surprised precisely how valuable something this erasable slate could become. And, if cost is not just a barrier, using a whiteboard that records and prints your brainstorms is the best of both worlds.
Many Brains Makes Lite Work – Proverbs says that “in lots of councilors there is wisdom”. In marketing the identical holds true. There is just no replacement for objective filtering brought on by multiple minds checking out multiple ideas. The mass mind meld usually is most effective at the beginning of the brainstorming process because a team of people could generate rapid fire suggestions to start the procedure. Once the shotgun of thoughts, words and ideas is positioned in writing or whiteboard, the process of narrowing along the winning ideas begins. Give and take in addition to healthy debate and interaction can also help using this process.
But bear in mind, it’s best to possess a team leader in this process. If you have no person to direct the thought stream it is possible to get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, always have a target in mind for your ideas. Consider, “what is the function of these ideas?” Ask, “How could we offer new services or products from what we learn and see?” And above all, allow the results speak for themselves. The conclusion in the process might be different than the ogzbhq so don’t be scared to change, stop, drop or add new products or services after the storm has ended. Brainstorming, such as a storm, assumes a lifetime of its very own-so let your thoughts just do that.
Don’t Forget the Customer – The most effective goods and services are Inventhelp New Products, not company driven. Soliciting ideas from your web site, comment boxes and concentrate groups are critical. For example, one company I dealt with experienced a hard time choosing an item color. So, a basic survey with 3 to 5 color choices as well as a radio button selection interface was all we needed to gain feedback from web customers. Because your web site is working 24/7, permit it to become the supply of free consumer research. Hiring a professional focus group marketing company could be cost prohibitive, so utilize calls for your current customers, internet site surveys and trade events being a way to obtain decision data.