The virtual world is getting nearer to being a reality with the announcement of net-based operating-system (Chrome OS) and cloud computing based data management services (Google Apps) by Google. The market has become fiercer day by day, and market biggies like Google and Microsoft are fighting it out face-to-face. This fierceness can go on until the initiatives driven by market biggies be a reality or may be until 2020.
Website Marketing is a concept which became favored by Google emerging since the dominant leader in the search market. In 1998, Google was founded by Larry Page and Sergey Brin once the two were attending Stanford University as Ph.D. candidates. Then this real game began. Online Marketing was dubbed to get the technique of promoting websites over the internet or online medium to drive traffic towards the website or business, and so generating leads for the business.
The first trend of online marketing prior to the times of Google was quite simple and was comprised of limited procedures to get followed. But, right after the advent of the Google era, things changed. People began to think differently and new techniques of digital marketing came into existence as and when the major search engines, especially Google, started to transform themselves because the blue water navies from the mighty ocean called the Internet or even the Virtual World. Possible head-on collisions due to the evolution of search engine listings were tackled by the creation of different internet marketing techniques. Search engine optimisation is one among them.
Search Engine Optimisation (SEO) technique was invented when the concept of search engine listings was first introduced to the members of virtual world throughout the 1990’s by search provides like Ask Jeeves, Lycos, etc. SEO has changed rapidly since then.
Through the initial days of SEO, the keywords or key phrases could be stuffed in to the website profusely in the text content as well as the Meta Keywords tag, and also the website would rank searching engines for related keywords. But, throughout the later stages, as search engines evolved, the thought of backlinks (virtual voting system) came into existence and it also was a purely number game. Websites with lots of keywords stuffed into them along with more backlinks than their competitors would rank higher in SE listings. In this way of easy going SEO tactics was shattered with the emergence of Google.
Google entered the search market using a bang and changed the principles from the game completely. It started with the creation of Google Bot (Google’s SE Algorithm) and Google PageRank. Google introduced a whole new concept called quality to the market and websites with quality backlinks from quality websites or authoritative websites like.gov,.edu,.mil, and media websites, along with quality webpage content begun to achieve greater rankings in Google’s search result for respective keywords.
During this evolving era of search engine listings, webmasters employed to gather in undisclosed online community forums and discuss the tactics and methods of SEO. A Googler in disguise would assist them and offer insights in the Google SE updates. But, this can be no more followed aside from the Black-Hat techniques, which are unethical means of performing search engine optimisation, and against the webmaster guidelines offered by the search engines. The Googler in disguise has emerged into the outer world with the identity and name Matt Cutts, the top of Google’s anti-spam team.
In today’s world, SEO is no more a simple play. It has evolved through the keyword stuffing and quantity days to another era of quality and perfection. Many business owners still think that anyone possessing a basic knowledge on SEO and internet or perhaps by studying related content and reading study material can do seo tasks. But, this myth is kndxmq more alive and look engine optimisation can not be performed as it was being handled throughout the 1990’s. Since search engine listings have evolved and have come a long way inside their sophistication, search engine optimisation could only be handled by an expert or perhaps an Internet Marketing Company in India. Today’s SEO expects precision in mathematical calculations and uses large volume of data, including analytics.
Thus it may be clearly stated that online search engine optimisation is filled with quality data gathering, analytics and precision achieved with calculations. Because it is a highly competitive world that requires regular data analysis and satisfaction monitoring of sites for related keywords on search results, it is best for business people to go out of each of the complexities and headaches to experts, sit back and relax, and expect some really good results.